Tourism Department
Organizational structure
Job responsibilities
Job responsibilities | Tourism Affairs Section | | 1. | Promoting endeavors to establish the special tourism zone with casino subsidiaries. | | 2. | Feasibility study and overall planning of private participation in Penghu’s tourist infrastructure and inviting for investments in tourist infrastructure. | | 3. | Handling training of tourism industry workers. | | 4. | Domestic and international cooperation and exchange on tourism development. | | 5. | Planning of travel routes of eco-tourism. | |
| Tourism Promotion Section | | 1. | Assisting townships, cities and civil societies in carrying out tourism promotion activities. | | 2. | Registration management of private lodging facilities, hotels and guesthouses. | | 3. | Implementing tourism promotional activities. | | 4. | Management of offshore platforms. | | 5. | Maintenance and management of Penghu Tour Web Site-Welcome. | |
| Transportation and Mainland Affairs Section | | 1. | Supervision and management of subsidized transport and ferry vessels in the county | | 2. | Cross-strait exchanges and small three links affairs. | | 3. | Marine transport and innovative transport outside the county. | | 4. | Air ticket seating coordination. | | 5. | Public transport services on roads and highways. | |
| Scenic Area Management Section | | 1. | Landscape planning of townships and cities in the county. | | 2. | Matters related to use category change of industrial land in scenic areas. | | 3. | Establishment of public art facilities | | 4. | Matters related to coast conservation and urban-rural landscape planning. | | 5. | Landscape engineering affairs in townships and cities of the county. | |
Summary of Penghu’s Tourism Development Policy
Summary of Penghu’s Tourism Development Policy | Our Objective | | To create an island tourist resort that incorporates Penghu’s characteristics and services at international level with innovate thinking and that highlights natural and humanistic beauty of Penghu. | |
| Our Strategy | | Work toward this objective from the perspectives of tourism development, service quality, market development and tourism promotion. | |
| Tourism Development | | 1. | Building on Penghu’s culture, history and marine environment resources as the basis and contents of tourism development | | 2. | Integrating private resources and inviting private investments in tourism development projects, trying to establish a comprehensive theme recreation area with a low-profile casino as the incentive for investments | | 3. | Formulating plans on travel routes that fit in with various islands and creating new travel routes and sites in Penghu. | | 4. | Enhancing Penghu’s tourism industrial policy from a macro perspective through strengthening international exchange | | 5. | Improving competency of local management talents involved in tourism industry, empowering them to develop tourism industry from an international view by strengthening talent cultivation | |
| Service Quality | | 1. | Targeted at hotels, private lodging facilities, restaurants, travel agencies, tour guides, travel boats, sightseeing buses, water recreation areas and industrial products. | | 2. | Assistance programs for those engaging in special business operations of existing hotels and private lodging facilities. | | 3. | Handling programs to promote pilot travel itineraries in Penghu | | 4. | Encouraging tour plans that integrate ecological, humanistic and attractive contents | | 5. | Carrying out tourism safety management | |
| Market Development | | 1. | Identifying Taiwan, China, Hong Kong, Macao, Japan and other regions or countries as the target market | | 2. | Integrating resources from airlines and travel agencies to expand the travel group market. | | 3. | Strengthening media advertisements to seek more share in individual tourist market | | 4. | Strengthening promotional efforts in individual tourist market during peak seasons and off-seasons | | 5. | Establishing network platform progressively to expand the individual tourist market | |
| Tourism Promotion | | 1. | Promoting continuously the beauty of Penghu through various channels, including TV, networks, flat media, radio stations and exhibition fairs. | | 2. | Organizing media groups and professional groups for assistance in tourism promotion. | | 3. | Integrating resources and proposing projects that underlines Penghu’s beauty | | 4. | Proposing new tours and planning new themes to help promote tourism industry and new landscape of Penghu. | | 5. | Examining operating performance of tourism promotional activities and promoting major festivals and events | |
| Our Vision | | Shaping Penghu into a new travel resort in Asia Pacific by capitalizing on the unique characteristics of Special Cultural Zone, Special Marine Ecological Zone, Basalt Geological Park, casinos, duty-free shopping area and direct cross- strait transportation points. | |
Contact Us
Contact | Tel | |
| Director | |
| Deputy Director | |
| Tourism Affairs Section | |
| Tourism Promotion Section | |
| Transportation and Mainland Affairs Section | |
| Scenic Area Management Section | |
| Fax | |
| Address: | | No.32,Jhihping Rd.,Magong City Penghu County 88043,Taiwan（R.O.C） | |
